“Why not, so?”
This is what Wolfgang Weingart constantly said (with a faint gesture of his hand) to us when we presented design ideas at his Basics program—the meaning was that one, two, or three ideas were never enough.
These words, at long last, have had a profound effect on my design process—a process I refer to as Pragmatic Iteration.
Some things I’m exceptional at
Brand Identity
Brand Strategy
Creative Direction
Design Systems
Design Mentorship
Graphic Design
Growth Strategy
Pitching & Fundraising
Team Building
UI Design
Visual Identity

Some clients I’ve worked with
Aetna
American Express
AWS
AXE
BlackRock
Delsey
Dupont
E*TRADE
Generation.org
IKEA
Intiative
Interpublic Group
The Martin Agency
Mediabrands
Time Warner Cable
Universal McCann
Some places I've worked for
Laetro
The Martin Agency
Mission
Collins
Ogilvy
Some ways to get in touch
hello@rowenfrazer.com
(631) 513-7178
@rowenfrazer
©2025