Head of Growth at Graff Golf. Former Brand Strategist at IPG; Design Director at Ogilvy & Collins. Brand Consultant / Founder at Frazer&Co.

Work Experience

Graff Golf
Head of Growth, Brand
2018–Present
graff.golf

Frazer&Co.
Brand Strategist, Design Director
2016–Present
frazerand.co

Collins
Design Director
2015
wearecollins.com

Ogilvy
Designer
2007–2014
ogilvy.com

In my time at Graff, I’ve led a 200% YoY traffic acquisition rate in 3 years. Currently, we see our most optimal funnels converting 20% of leads and 70% of checkout initiations. This has all been done with no marketing budget, and an extremely limited investment into content creation.

With no ad spend, we‘ve sold 1,500 preorders and have 10,000+ reservation holders—which is representative of $750k ARR at full conversion ($500 annual subscription).

During the collaboration of Frazer&Co. and IPG, I worked with Mediabrands, UM, Reprise and Initiative to develop and evolve brand languages for winning companies. This included brand strategy, systems design and copywriting.

I’ve worked in the marketing and design industries since 2007. My recent move to Growth in 2020 has given me vast exposure to building a SaaS startup from the ground up; branding, lead generation, pitch deck / seed raise strategy, and now customer lifecycle.

Want to work together?