MarketBloc

Role: Design Director
Services: Naming, Identity, Brand Strategy
Illustrator: Genevieve St. Charles

MarketBloc is an innovative platform that uses generative AI to automate branding and marketing services for startups. Our tasks were to create their visual identity as well as name and illustrate their mascot who would serve as their platform assistant and also an iconic part of their brand language.

We were provided with a backstory for the mascot, who was described as an otherwordly being who was a marketing guru hitherto unknown on planet Earth. We landed on Rex as we felt it was ambiguous enough to be able to suit an extraterrestrial role while also maintaining a level of cuteness and familiarity. 

For the logotype, we opted to use Replica. Replica has a great balance of modern sensibilities as well as deliberate personality. The notched corners of the letterforms create a distinctive visual registration which we felt helped to distinguish MarketBloc from nearby competitors.