Graff Golf

Graff is a dual-threat hardware/software solution for improvement-obsessed golfers. The ball is equipped with embedded electronics that detect impact and flight statistics on every golf shot. The platform analyzes all shot data and carefully describes and diagnoses a player’s shot tendencies and creates an ever-evolving improvedment plan catered to their abilities.

The idea behind the logo and greater design system was an icon and visual language that connoted technology while also being able to sit amongst sports tech brands. The need for this versatility was driven by the realistic needs of investor pitching, new user generation as well as marketing.

Client: Graff Golf
Year: 2021
Role: Design Director